Valerie Moore

Media Kit

Not Bored in DC

Not Bored in DC is Washington's insider guide to the events, food, and experiences that make the city worth exploring. Founded and written by Valerie Moore (a DC local with 18+ years of on-the-ground knowledge) the newsletter cuts through the noise to deliver what readers actually want to do on a weekend.

Content That Connects

Not Bored in DC's content covers all aspects of living and enjoying life in Washington DC. Our community seeks out a more unique, immersive, and genuine DC experience through trying new things.

Instagram, TikTok & Facebook

Area's lesser-known things to do, off the beaten path restaurants, and forgotten history.

Newsletter & Threads

Upcoming things to do and premium events calendar

Blog

Activities for locals and tourists, history, and restaurants

Performance Analytics

Metrics across all platforms.

Click any platform for detailed stats & demographics

75.1K
Total Followers
262K+
Monthly Reach
75%+
DC Area

Newsletter Audience Demographics

Based on a survey of newsletter subscribers. 94% live in or within 5 miles of DC. 72% are transplants actively building their DC lives.

Gender

Female72%
Male24%
Nonbinary4%

Age Range

18โ€“243%
25โ€“2918%
30โ€“3418%
35โ€“3914%
40โ€“4918%
50+28%

Location

Washington, DC54%
VA (within 5 mi)25%
MD (within 5 mi)14%
Further out7%

Years in DC

< 2 years4%
2โ€“5 years34%
5โ€“10 years17%
10โ€“20 years21%
20+ years25%

Household Income

$150K+38%
$120Kโ€“$150K18%
$90Kโ€“$120K16%
$60Kโ€“$90K18%
Under $60K11%

Audience Profile

An affluent, educated, experience-seeking audience that trusts Not Bored in DC to guide their real-world spending on events, dining, and cultural activities.

71%
Earn $90K+
75%
Vacation 2+ times/year
9 yrs
Median time in DC
60%
Mid-level professionals+

Top Interests

Arts & Culture82%
Festivals & Celebrations78%
Markets & Pop-Ups75%
Theater & Cinema70%
History & Heritage59%
Food & Drink57%

Top Industries

Government / Public SectorConsulting / Professional ServicesNonprofit / NGOCommunications / MediaHigher Education / ResearchTechnology / IT
87%
Have attended or want to attend
events featured in the newsletter

What Readers Say

With an NPS of +39 and an 8.4/10 recommendation score, the audience is deeply engaged and trusting.

โ€œ
A non-annoying person's guide to DC events
How a subscriber describes the newsletter
โ€œ
It's a must-have if you live in the DC area
Subscriber recommendation
โ€œ
Like a friend of a friend's curated list of things to do around DC
How a subscriber describes the newsletter
โ€œ
A gold mine
Subscriber feedback

Case Study: Ice N Slice

Background

A family-owned carryout restaurant, Ice N Slice has a unique specialty: Ethiopian pizza. After visiting with a friend, Valerie wanted to amplify Ice N Slice's creation.

The Impact

Not Bored in DC made a 30 second video about their doro wat pizza and posted it to TikTok and Instagram. It resulted in a 30% increase in sales within the first 2 weeks, and acted as a catalyst for more local influencers to find out about and feature the restaurant.

Ice N Slice TikTok and Instagram video
TikTok & Instagram
The Result
30%
Increase in Sales Within 2 Weeks
299K
Views
17K
Likes
6.8K
Saves
13.7K
Shares
675
Comments
โ€œ
It's been an overwhelming pleasure...we truly appreciate your support and creativity
โ€” Ice N Slice

Rates & Services

Custom packages are created based on the needs of your business and what will resonate best with my audience.

Greenscreen Reel or TikTok

Starting at $950

Trending format with strong reach and shareability

Traditional Reel or TikTok

Starting at $1,200

Polished, on-location video content for feed and explore

Instagram Story

Starting at $150

Authentic, in-the-moment coverage for your brand

Newsletter Advertisement

Starting at $150

Reach 4,400+ engaged DC-area subscribers directly

Let's Work Together

Interested in a partnership? Fill out the form below and I'll get back to you within 48 hours.